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Professional Social Network

Redesigning and developing a new design opportunity to improve user experience through CSR analysis.

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Research and Design


3 weeks


Sophia Eunwoo Choi
Yoon Woo Seo
Sara Sohari
Hannah Kim


The goal of this project was to create an audit that falls short in their CSR (Corporate Social Responsibility) and how we would use design to identify user experiences at LinkedIn. In a group of four designers, we have discovered LinkedIn's lack of user experiences that go against its CSR and have developed design solutions to the issues.

CSR Review

By understanding their role and objectives, we can pinpoint areas for design improvement that align with the platform's mission.

3 CSR were chosen as our main focus.

Practicing Responsibly

At LinkedIn, we believe that how we work is as important as what we do in creating economic opportunity for every member of the global workforce.

Global ethics and compliance

Offer practical guidance for compliance challenges. Ensuring employees have an up-to-date ethical resource. Creating a safe environment for anyone to raise concerns or ask questions. Anti-corruption does not tolerate bribery or corruption

Diversity, Inclusion, and Belonging

To create economic opportunity for every member of the global workforce, connects everyone at LinkedIn. As we realize diversity, inclusion, and belonging for our employees, members, and customers, we get closer to achieving that vision.


LinkedIn can be overwhelming for new users due to the pressure to succeed and connect with others. Copying and pasting messages can make connections feel fake and contradict LinkedIn's mission to foster productivity and success.

So. . . 

How can we reduce anxiety while building and sustaining relationships on the platform?

User Journey Map

Before identifying the user's pain points, we created a user journey that included connecting with and browsing through a profile and company information.

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Information Architecture

We created two information architectures for LinkedIn's user profile and chat pages in order to determine the users pain points.

Pain Points
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New Opportunities
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Mentor Badge

Making it easier to identify who is willing to help and who is not. Adding mentorship badge onto profile

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Experience Tagging

Tagging people for the experience section. Tagged users are suggested to leave recommendations and endorse skills to verify the experience and make it personal for them

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Seeing one-sided activity is very static. We could replace the “Activity” section with their answers from the prompts that we can integrate when you build or edit your profile.

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Chat Notification

When chat is not active for a certain period of time, LinkedIn sends a notifiation to get back on the chat to connect with the person

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Celebrate Network

When chat is not active for a certain period of time, LinkedIn sends a notifiation to get back on the chat to connect with the person

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New User Journey Map and Results

LinkedIn Audit 

-Building Trust

To delve further into this project,  we've conducted thorough research, placing a strong emphasis on cultivating trust within the platform.

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